Quick Service Restaurants--Industry Profile

Fried chicken is one of the few QSR growth areas, according to Nations Restaurant News (June, 2003). Growth patterns with major QSR's reflect the following:

Northwest food service industry sales figures show that more and more consumers are looking to quality Home Meal Replacement (HMR) sources to satisfy meal requirements. A major gap in the Northwest exists between Kentucky Fried Chicken, a successful national chain, and other Fried Chicken QSR's. Generally, KFC’s hold on their share of the QSR market has gone unchallenged.

Coopers’s Express® Fried Chicken QSR Profile

Fried Chicken appeals to old and young alike, white collar and blue collar communities and families and singles of all ethnicities. This broad market offers a great chance for success. It’s not only the broad market that promises great returns, it’s the exceptional taste of Cooper’s Express® Fried Chicken. Our specially blended breadings create a taste and texture that surpasses other market brands. Our breadings are formulated to seal in great taste, which means your product will hold well in hot case displays.

Cooper’s Express® -- Profit System Development

Cooper’s Express Chicken To Go® is a turn key supplier of customized Fried Chicken concepts. Cooper’s Express® is designed to optimize our customer’s return on investment.  We take an active role in each step of the process, from the launch of your Cooper’s Program throughout its successful maintenance.  Our maintenance program includes:

• Employee training,
• sales and profit monitoring,
• marketing consulting and
• technical service and support.

The track record for the Cooper’s Express® Chicken Program is well established and new stores are being opened monthly.  Every new store creates territory brand recognition that improves sales for all of our customers.
 

Drew’s Grocery and Gas
Toutle, WA